Selection of projects

Catarina Freitas

A selection of projects and collaborations

Selection of projects

Catarina Freitas

A selection of projects and collaborations

2022

Paradise Work
Visual Identity with Brutus Studio

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2022

Paradise Work

Paradise is a new-age production company that thrives on connection by exploring novel modes of storytelling. We were invited to define and express a new visual identity that highlights the company's marked innovation, emotion, and visual dynamism.

The new logotype takes inspiration from the 16-by-9 ratio medium and is set in a high contrast black and white color palette that echoes classic cinematic title design. The custom ligatures - created for the Adobe Originals Willow typeface - maintain a concise footprint and evoke the spirit of collaboration. Typographic moments are activated as project stills float in and out of the logotype.

The typography used in companion with the PARADISE logotype is Publico. Released by Commercial Type, it is a distinctive serif typeface, with open counterforms and a Dutch-influenced structure. Its exaggerated contrast between thick and thin strokes cater to readability.

  • Website
  • Branding
  • Graphic Design
  • UX/UI

Client

Paradise

Year

2022

Project By

Brutus Studio

Design Team

Shannon Jagger

Catarina Freitas

Lourenço ProvidĂȘncia

Typefaces

Willow

Paradise Work
Visual Identity with Brutus Studio

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